On Wednesday, the world waited with baited breath. Facebook was going to announce something "Awesome".
It turned out to be video messaging.
Awesome indeed. I can hardly contain myself.
To say that the public was underwhelmed is an understatement. This statement of impending awesomeness came directly from the big guy, Mark Zuckerberg himself.
Has he lost his mind? Connecting up all the individuals on the planet using a a big database and the internet is awesome. Using video phones online (which have been around a while) is not.
It is thought that the new video chat functionality is a direct competitive response to Google's launch of Google+.
However, by over-egging the pudding, the "awesome" announcement seems to have backfired.
While the world clambers for their special invitations to go to the Google+ ball, Facebook's new chat has been left to fester at the right hand side of the screen. Like a debutante waiting to be asked for their first dance.
A classic case of the boy who cried wolf, perhaps.
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