This week my husband made £500 by just complaining.
£500.
For those of you who know my husband, you'll know he's not the type to complain. He's pretty laid back and things that would irritate others casually pass him by.
So it had to be terrible service in order for him to make a stand. And make a stand he did.
Shockingly his net gains this week come from just TWO sources.
And I'd be exaggerating if I said that he made £500 in one week. The truth of the matter is he did it in a single day.
His benefactors? A national tyre fitting operation who managed to damage his car when it was last on their premises (then tried to cover it up) and a Scottish bank who last week decided to change their online banking system for businesses (seemingly without testing it first) wiping out significant swathes of data in the process and turning a 5 minute transaction into one that endured a nauseating 150 minutes. Yes, you read right: 150 minutes.
Just think, at £500 per week, if my husband were to complain about every poor service experience, it might have the potential to deliver him a living wage.
The lesson to be learned from this? Poor service costs your business money. A lot of money.
Get things right and that money goes straight to your bottom line.
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