As someone who has run countless number of readers competitions in the local press over the years, I continue to be astonished by the response that certain competitions get in comparison to others.
Win a family holiday to Disneyland worth £1500 will ritualistically attract less entries than Win a Family Ticket to a Local Attraction worth £36.
I've put this down to the "people only want what they think they can get" phenomenon. Perhaps they believe their chances of winning are higher for the lower value prize. In fact, they are not. Quite the opposite.
Or perhaps the disappointment of not winning is much less. Imagine not winning a family holiday to Disneyland. Devastating. However if you don't win a family pass to a local visitor attraction, no biggie - you can probably afford to go anyway.
Which makes me wonder if traditional advertising works more or less the same way. Do people only lust after products they know they can (just about) afford?
What do you think?
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